Style Guide
Design tokens, type scale, and reusable components for the portfolio.
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The quick brown fox jumps over the lazy dog. Design decisions affect millions of users and hundreds of millions in revenue.
I start by understanding the problem space, then move through research, ideation, and iterative prototyping. Every decision is grounded in user needs and business constraints.
I collaborate directly with engineers from the start — designing in code when possible, building design systems that ship as production components, and ensuring handoff is seamless.
Figma for design, GitHub for version control, and a mix of modern web frameworks. I prefer tools that integrate directly into the development workflow.
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Ecommerce Redesign
Leading a complete redesign of the checkout experience, resulting in a 12% increase in conversion rates.
Design System
Building a scalable component library used across 14 product teams and 3 platforms.